Our Brand
The Kingfisher (Lubrication) Ltd Brand
More than 150 years of History
Kingfisher has been part of the lubrication industry for many years and has built a reputation for practical engineering and steady service. The brand has grown from a small family venture into a business that supports customers across many sectors, yet our approach has stayed the same. We focus on products that work, clear communication, and long term relationships.
Over time, the Kingfisher name has come to stand for reliability and straightforward support. Many of our customers see us as a partner rather than a supplier, which is something we value and work hard to maintain.
This page explains the foundations of our brand. It also introduces our brand guidelines and the meaning behind the Kingfisher symbol, which has been part of our identity from the early days.
Why our Brand Matters
The Kingfisher name stands for reliable products and straightforward support. It reflects the way we work and the relationships we build with customers.
Consistency matters because it helps people recognise us at a glance. When our brand looks and sounds the same in every place it appears, it shows that we take care in what we do.
A clear and consistent brand helps customers trust our products and understand what we stand for. It also makes it easier for them to spot genuine Kingfisher items and the values behind them.
The Kingfisher Symbol
The Kingfisher is the central symbol of our brand and has been chosen with care. It sits at the heart of our logo and shapes the visual style we use across our literature and branding. When people see the Kingfisher, we want them to recognise the clarity, consistency, and reliability that sit behind our name.
The bird represents accuracy, patience, and steady focus. These qualities reflect the standards we set in our engineering and service. The Kingfisher waits, observes, and then acts with purpose. We want our brand to show that same discipline and attention to detail.
Our colour palette is drawn from the Kingfisher’s distinct appearance. These colours are used across brochures, digital content, signage, and other branded materials. They help our communications stand out and give people a clear visual cue that they are engaging with Kingfisher.
Our Brand Guidelines
Our brand guidelines explain how to use the Kingfisher name, logo, colours, and tone in a clear and consistent way. They set the standards for how Kingfisher should appear across print, digital materials, partner documents, and any other form of communication.
These guidelines protect the brand by making sure our identity is always presented correctly. When the logo, colours, and wording are used as intended, it helps people recognise Kingfisher and trust the quality and precision we stand for. It also prevents misuse or changes that could weaken the brand.
Anyone creating Kingfisher materials should follow these guidelines. This includes employees, distributors, and authorised partners. Whether you are preparing a brochure, updating a webpage, submitting artwork, or producing social media content, the guidelines show you exactly how to apply the logo, use the colour palette, choose the right fonts, and follow the right tone of voice.
For full details, including logo examples, colour specifications, photography standards, and dos and don’ts, please refer to the complete document below.
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