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The Story Behind The Saints Row Mural
Leeds is home to many artistic and visual spectacles, including possessing its own art gallery. In 2022, Kingfisher Lubrication became home to one of the city’s newest and most eye-catching works of art as part of the launch of a brand new video game.
A target of Vandalism
The exterior wall of the Kingfisher Lubrication building, backing onto Sackville Street, was previously a target of vandalism. Covered in graffiti and creating an eyesore for passers-by of the Kingfisher premises, we believed that the wall could be put to good use for something creative that truly represented what we stand for as a business within the wider Leeds community.
The proposal dedicated for a mural alongside the launch of the new Saints Row relaunch in 2022 did just that.
Plaion / THQ / Deep Silver. | Image credit: Plaion / THQ / Deep Silver
The “Boss Factory” mural inspired by the launch of the 2022 reboot was created by street artist Captain Kris.
Leeds – “The Boss Factory”
Plaion, the game developer and creators of the Saints Row game which launched in 2022, commissioned some research to find out which city within the UK was the embodiment of entrepreneurialism among young people. The research targeted at 18 – 30-year-olds revealed that Leeds was the epitome of entrepreneurship as the most entrepreneurial city in the United Kingdom.
The free-world simulator, Saints Row, is all about being your own boss. Hence why the correlation between the most entrepreneurial city in the UK and the game made a perfect destination for such a mural. When approached about using the exterior wall of our site for the mural, we at Kingfisher jumped at the opportunity as we believe that the freedom to be creative and innovative as an entrepreneur correlate directly with our business values as an employee-ownership trust.
Plaion / THQ / Deep Silver. | Image credit: Plaion / THQ / Deep Silver
A new artistic addition to the UK’s most entrepreneurial city
The mural, which a year on still sits on the side of our manufacturing premises, has become a mini tourist attraction within the Meanwood area of Leeds. Many people can be seen stopping to take a picture of the wall art.
Whilst the launch of Saints Row is now finished, we are still proud to have such an embodiment of our city’s title as the “most-ambitious” city attached to our business. Want to learn more about Kingfisher Lubrication? You can view our story here.