{"id":6145,"date":"2025-12-01T10:54:15","date_gmt":"2025-12-01T10:54:15","guid":{"rendered":"https:\/\/kingfisherlubrication.co.uk\/?p=6145"},"modified":"2025-12-02T09:21:20","modified_gmt":"2025-12-02T09:21:20","slug":"vart-varumarke","status":"publish","type":"page","link":"https:\/\/kingfisherlubrication.co.uk\/sv\/our-brand\/","title":{"rendered":"V\u00e5rt varum\u00e4rke"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-136625-bg row-container\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2022\/04\/old-ad.jpg);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-accent-bg\" style=\"opacity: 0.8;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row unequal quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\" data-height-ratio=\"80\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-bottom pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-9 single-internal-gutter\"><div class=\"uncol style-spec style-dark animate_when_almost_visible alpha-anim\" data-delay=\"200\"><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h6 class=\"h6 text-uppercase\" ><span>V\u00e5rt varum\u00e4rke<\/span><\/h6><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h1 class=\"fontsize-115182\" ><span>The Kingfisher (Lubrication) Ltd Brand<\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row inverted-device-order row-container\" id=\"row-unique-1\"><div class=\"row col-double-gutter quad-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h1 text-color-136625-color\" ><span>More than 150 years of History<\/span><\/h3><div><p>Kingfisher has been part of the lubrication industry for many years and has built a reputation for practical engineering and steady service. The brand has grown from a small family venture into a business that supports customers across many sectors, yet our approach has stayed the same. We focus on products that work, clear communication, and long term relationships.<\/p>\n<p>Over time, the Kingfisher name has come to stand for reliability and straightforward support. Many of our customers see us as a partner rather than a supplier, which is something we value and work hard to maintain.<\/p>\n<p>This page explains the foundations of our brand. It also introduces our brand guidelines and the meaning behind the Kingfisher symbol, which has been part of our identity from the early days.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"divider-wrapper\"  >\n    <hr class=\"unseparator border-,Default-color separator-no-padding\"  \/>\n<\/div>\n<span class=\"btn-container\" ><a role=\"button\"  href=\"\/sv\/om-oss\/\" class=\"custom-link btn border-width-0 btn-accent btn-icon-left\" target=\"_blank\">L\u00e4s mer<\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 inverted-device-order col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-right\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-541\" src=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2022\/04\/about-case-studies3-uai-600x600.jpg\" width=\"600\" height=\"600\" alt=\"Close-up of premium, high-precision metallic grease nipples with threaded and hexagonal heads, perfect for industrial applications.\" title=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h1 text-color-136625-color\" ><span>Why our Brand Matters<\/span><\/h2><div><p>The Kingfisher name stands for reliable products and straightforward support. It reflects the way we work and the relationships we build with customers.<\/p>\n<p>Consistency matters because it helps people recognise us at a glance. When our brand looks and sounds the same in every place it appears, it shows that we take care in what we do.<\/p>\n<p>A clear and consistent brand helps customers trust our products and understand what we stand for. It also makes it easier for them to spot genuine Kingfisher items and the values behind them.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row inverted-device-order row-container\" id=\"row-unique-3\"><div class=\"row col-double-gutter double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 inverted-device-order col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-right\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-6154\" src=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/siegfried-poepperl-NwL7r3JCFyM-unsplash-scaled-uai-1706x1706.jpg\" width=\"1706\" height=\"1706\" alt=\"A bright blue and orange kingfisher perches on a branch, symbolising precision like our grease nipples in demanding environments.\" title=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h1 text-color-136625-color\" ><span>The Kingfisher Symbol<\/span><\/h3><div><p>The Kingfisher is the central symbol of our brand and has been chosen with care. It sits at the heart of our logo and shapes the visual style we use across our literature and branding. When people see the Kingfisher, we want them to recognise the clarity, consistency, and reliability that sit behind our name.<\/p>\n<p>The bird represents accuracy, patience, and steady focus. These qualities reflect the standards we set in our engineering and service. The Kingfisher waits, observes, and then acts with purpose. We want our brand to show that same discipline and attention to detail.<\/p>\n<p>Our colour palette is drawn from the Kingfisher\u2019s distinct appearance. These colours are used across brochures, digital content, signage, and other branded materials. They help our communications stand out and give people a clear visual cue that they are engaging with Kingfisher.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-4\"><div class=\"row col-double-gutter double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h1 text-color-136625-color\" ><span>Our Brand Guidelines<\/span><\/h3><div><p>Our brand guidelines explain how to use the Kingfisher name, logo, colours, and tone in a clear and consistent way. They set the standards for how Kingfisher should appear across print, digital materials, partner documents, and any other form of communication.<\/p>\n<p>These guidelines protect the brand by making sure our identity is always presented correctly. When the logo, colours, and wording are used as intended, it helps people recognise Kingfisher and trust the quality and precision we stand for. It also prevents misuse or changes that could weaken the brand.<\/p>\n<p>Anyone creating Kingfisher materials should follow these guidelines. This includes employees, distributors, and authorised partners. Whether you are preparing a brochure, updating a webpage, submitting artwork, or producing social media content, the guidelines show you exactly how to apply the logo, use the colour palette, choose the right fonts, and follow the right tone of voice.<\/p>\n<p>For full details, including logo examples, colour specifications, photography standards, and dos and don\u2019ts, please refer to the complete document below.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"divider-wrapper\"  >\n    <hr class=\"unseparator border-,Default-color separator-no-padding\"  \/>\n<\/div>\n<span class=\"btn-container\" ><a role=\"button\"  href=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-Brand-Guidelines-V2.pdf\" class=\"custom-link btn border-width-0 btn-accent btn-icon-left\" target=\"_blank\">View Our Brand Guidelines<\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 inverted-device-order col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-right\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-6153\" src=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1.jpg\" width=\"1080\" height=\"1080\" alt=\"KINGFISHER logo with metallic K and vibrant kingfisher bird, symbolising top-quality grease nipples for global industries.\" title=\"\" srcset=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1.jpg 1080w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-300x300.jpg 300w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-1024x1024.jpg 1024w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-150x150.jpg 150w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-768x768.jpg 768w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-12x12.jpg 12w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-350x350.jpg 350w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-348x348.jpg 348w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-600x600.jpg 600w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-100x100.jpg 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Our BrandThe Kingfisher (Lubrication) Ltd BrandMore than 150 years of HistoryKingfisher has been part of the lubrication industry for many [...]","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6145","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/kingfisherlubrication.co.uk\/sv\/wp-json\/wp\/v2\/pages\/6145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kingfisherlubrication.co.uk\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kingfisherlubrication.co.uk\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kingfisherlubrication.co.uk\/sv\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kingfisherlubrication.co.uk\/sv\/wp-json\/wp\/v2\/comments?post=6145"}],"version-history":[{"count":0,"href":"https:\/\/kingfisherlubrication.co.uk\/sv\/wp-json\/wp\/v2\/pages\/6145\/revisions"}],"wp:attachment":[{"href":"https:\/\/kingfisherlubrication.co.uk\/sv\/wp-json\/wp\/v2\/media?parent=6145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}