{"id":6145,"date":"2025-12-01T10:54:15","date_gmt":"2025-12-01T10:54:15","guid":{"rendered":"https:\/\/kingfisherlubrication.co.uk\/?p=6145"},"modified":"2025-12-02T09:21:20","modified_gmt":"2025-12-02T09:21:20","slug":"vart-varumarke","status":"publish","type":"page","link":"https:\/\/kingfisherlubrication.co.uk\/sv\/our-brand\/","title":{"rendered":"V\u00e5rt varum\u00e4rke"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-136625-bg row-container\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2022\/04\/old-ad.avif);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-accent-bg\" style=\"opacity: 0.8;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row unequal quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\" data-height-ratio=\"80\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-bottom pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-9 single-internal-gutter\"><div class=\"uncol style-spec style-dark animate_when_almost_visible alpha-anim\" data-delay=\"200\"><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h6 class=\"h6 text-uppercase\" ><span>V\u00e5rt varum\u00e4rke<\/span><\/h6><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h1 class=\"fontsize-115182\" ><span>Varum\u00e4rket Kingfisher (Lubrication) Ltd<\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row inverted-device-order row-container\" id=\"row-unique-1\"><div class=\"row col-double-gutter quad-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h1 text-color-136625-color\" ><span>Mer \u00e4n 150 \u00e5rs historia<\/span><\/h3><div><p>Kingfisher har varit en del av sm\u00f6rjindustrin i m\u00e5nga \u00e5r och har byggt upp ett rykte f\u00f6r praktisk ingenj\u00f6rskonst och stabil service. Varum\u00e4rket har vuxit fr\u00e5n ett litet familjef\u00f6retag till ett f\u00f6retag som st\u00f6der kunder inom m\u00e5nga sektorer, men v\u00e5r strategi har f\u00f6rblivit densamma. Vi fokuserar p\u00e5 produkter som fungerar, tydlig kommunikation och l\u00e5ngsiktiga relationer.<\/p>\n<p>Med tiden har namnet Kingfisher kommit att st\u00e5 f\u00f6r p\u00e5litlighet och enkel support. M\u00e5nga av v\u00e5ra kunder ser oss som en partner snarare \u00e4n en leverant\u00f6r, vilket \u00e4r n\u00e5got vi v\u00e4rdes\u00e4tter och arbetar h\u00e5rt f\u00f6r att uppr\u00e4tth\u00e5lla.<\/p>\n<p>Den h\u00e4r sidan f\u00f6rklarar grunderna f\u00f6r v\u00e5rt varum\u00e4rke. Den introducerar ocks\u00e5 v\u00e5ra varum\u00e4rkesriktlinjer och inneb\u00f6rden bakom Kingfisher-symbolen, som har varit en del av v\u00e5r identitet sedan starten.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"divider-wrapper\"  >\n    <hr class=\"unseparator border-,Default-color separator-no-padding\"  \/>\n<\/div>\n<span class=\"btn-container\" ><a role=\"button\"  href=\"\/sv\/om-oss\/\" class=\"custom-link btn border-width-0 btn-accent btn-icon-left\" target=\"_blank\">L\u00e4s mer<\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 inverted-device-order col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-right\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-541\" src=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2022\/04\/about-case-studies3-uai-600x600.avif\" width=\"600\" height=\"600\" alt=\"Close-up of premium, high-precision metallic grease nipples with threaded and hexagonal heads, perfect for industrial applications.\" title=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h1 text-color-136625-color\" ><span>Varf\u00f6r v\u00e5rt varum\u00e4rke \u00e4r viktigt<\/span><\/h2><div><p>Namnet Kingfisher st\u00e5r f\u00f6r p\u00e5litliga produkter och enkel support. Det \u00e5terspeglar hur vi arbetar och de relationer vi bygger med kunderna.<\/p>\n<p>Konsekvens \u00e4r viktigt eftersom det hj\u00e4lper folk att k\u00e4nna igen oss med en snabb blick. N\u00e4r v\u00e5rt varum\u00e4rke ser ut och l\u00e5ter likadant \u00f6verallt visar det att vi \u00e4r noggranna med det vi g\u00f6r.<\/p>\n<p>Ett tydligt och konsekvent varum\u00e4rke hj\u00e4lper kunderna att lita p\u00e5 v\u00e5ra produkter och f\u00f6rst\u00e5 vad vi st\u00e5r f\u00f6r. Det g\u00f6r det ocks\u00e5 l\u00e4ttare f\u00f6r dem att uppt\u00e4cka genuina Kingfisher-produkter och v\u00e4rdena bakom dem.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row inverted-device-order row-container\" id=\"row-unique-3\"><div class=\"row col-double-gutter double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 inverted-device-order col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-right\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-6154\" src=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/siegfried-poepperl-NwL7r3JCFyM-unsplash-scaled-uai-1706x1706.avif\" width=\"1706\" height=\"1706\" alt=\"A bright blue and orange kingfisher perches on a branch, symbolising precision like our grease nipples in demanding environments.\" title=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h1 text-color-136625-color\" ><span>Kungsfiskarsymbolen<\/span><\/h3><div><p>Kungsfiskaren \u00e4r den centrala symbolen f\u00f6r v\u00e5rt varum\u00e4rke och har valts ut med omsorg. Den sitter i hj\u00e4rtat av v\u00e5r logotyp och formar den visuella stil vi anv\u00e4nder i v\u00e5r litteratur och varum\u00e4rkesbyggande. N\u00e4r folk ser Kungsfiskaren vill vi att de ska k\u00e4nna igen den tydlighet, konsekvens och p\u00e5litlighet som ligger bakom v\u00e5rt namn.<\/p>\n<p>F\u00e5geln representerar noggrannhet, t\u00e5lamod och stadigt fokus. Dessa egenskaper \u00e5terspeglar de standarder vi s\u00e4tter inom v\u00e5r teknik och service. Kungsfiskaren v\u00e4ntar, observerar och agerar sedan m\u00e5lmedvetet. Vi vill att v\u00e5rt varum\u00e4rke ska visa samma disciplin och noggrannhet.<\/p>\n<p>V\u00e5r f\u00e4rgpalett \u00e4r h\u00e4mtad fr\u00e5n Kingfisherns distinkta utseende. Dessa f\u00e4rger anv\u00e4nds i broschyrer, digitalt inneh\u00e5ll, skyltar och annat varum\u00e4rkesmaterial. De hj\u00e4lper v\u00e5r kommunikation att sticka ut och ger m\u00e4nniskor en tydlig visuell signal om att de interagerar med Kingfisher.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-4\"><div class=\"row col-double-gutter double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h1 text-color-136625-color\" ><span>V\u00e5ra varum\u00e4rkesriktlinjer<\/span><\/h3><div><p>V\u00e5ra varum\u00e4rkesriktlinjer f\u00f6rklarar hur man anv\u00e4nder Kingfisher-namnet, logotypen, f\u00e4rgerna och tonen p\u00e5 ett tydligt och konsekvent s\u00e4tt. De s\u00e4tter standarden f\u00f6r hur Kingfisher ska framst\u00e5 i tryckt material, digitalt material, partnerdokument och alla andra former av kommunikation.<\/p>\n<p>Dessa riktlinjer skyddar varum\u00e4rket genom att s\u00e4kerst\u00e4lla att v\u00e5r identitet alltid presenteras korrekt. N\u00e4r logotypen, f\u00e4rgerna och formuleringarna anv\u00e4nds som avsett hj\u00e4lper det m\u00e4nniskor att k\u00e4nna igen Kingfisher och lita p\u00e5 den kvalitet och precision vi st\u00e5r f\u00f6r. Det f\u00f6rhindrar ocks\u00e5 missbruk eller f\u00f6r\u00e4ndringar som kan f\u00f6rsvaga varum\u00e4rket.<\/p>\n<p>Alla som skapar Kingfisher-material b\u00f6r f\u00f6lja dessa riktlinjer. Detta inkluderar anst\u00e4llda, distribut\u00f6rer och auktoriserade partners. Oavsett om du f\u00f6rbereder en broschyr, uppdaterar en webbsida, skickar in konstverk eller producerar inneh\u00e5ll f\u00f6r sociala medier, visar riktlinjerna exakt hur du ska applicera logotypen, anv\u00e4nda f\u00e4rgpaletten, v\u00e4lja r\u00e4tt typsnitt och f\u00f6lja r\u00e4tt tonl\u00e4ge.<\/p>\n<p>F\u00f6r fullst\u00e4ndig information, inklusive logotypexempel, f\u00e4rgspecifikationer, fotostandarder samt vad man b\u00f6r och inte b\u00f6r g\u00f6ra, v\u00e4nligen se det fullst\u00e4ndiga dokumentet nedan.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"divider-wrapper\"  >\n    <hr class=\"unseparator border-,Default-color separator-no-padding\"  \/>\n<\/div>\n<span class=\"btn-container\" ><a role=\"button\"  href=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-Brand-Guidelines-V2.pdf\" class=\"custom-link btn border-width-0 btn-accent btn-icon-left\" target=\"_blank\">Se v\u00e5ra varum\u00e4rkesriktlinjer<\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 inverted-device-order col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-right\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-6153\" src=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1.avif\" width=\"1080\" height=\"1080\" alt=\"KINGFISHER logo with metallic K and vibrant kingfisher bird, symbolising top-quality grease nipples for global industries.\" title=\"\" srcset=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1.avif 1080w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-300x300.avif 300w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-1024x1024.avif 1024w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-150x150.avif 150w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-768x768.avif 768w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-12x12.avif 12w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-350x350.avif 350w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-348x348.avif 348w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-600x600.avif 600w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-100x100.avif 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Our BrandThe Kingfisher (Lubrication) Ltd BrandMore than 150 years of HistoryKingfisher has been part of the lubrication industry for many 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