{"id":6145,"date":"2025-12-01T10:54:15","date_gmt":"2025-12-01T10:54:15","guid":{"rendered":"https:\/\/kingfisherlubrication.co.uk\/?p=6145"},"modified":"2025-12-02T09:21:20","modified_gmt":"2025-12-02T09:21:20","slug":"nasza-marka","status":"publish","type":"page","link":"https:\/\/kingfisherlubrication.co.uk\/pl\/our-brand\/","title":{"rendered":"Nasza marka"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-136625-bg row-container\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2022\/04\/old-ad.avif);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-accent-bg\" style=\"opacity: 0.8;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row unequal quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\" data-height-ratio=\"80\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-bottom pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-9 single-internal-gutter\"><div class=\"uncol style-spec style-dark animate_when_almost_visible alpha-anim\" data-delay=\"200\"><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h6 class=\"h6 text-uppercase\" ><span>Nasza marka<\/span><\/h6><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h1 class=\"fontsize-115182\" ><span>Marka Kingfisher (Smarowanie) Ltd<\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row inverted-device-order row-container\" id=\"row-unique-1\"><div class=\"row col-double-gutter quad-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h1 text-color-136625-color\" ><span>Ponad 150 lat historii<\/span><\/h3><div><p>Kingfisher od wielu lat dzia\u0142a w bran\u017cy \u015brodk\u00f3w smarnych i zbudowa\u0142 reputacj\u0119 dzi\u0119ki praktycznej in\u017cynierii i stabilnej obs\u0142udze. Marka rozwin\u0119\u0142a si\u0119 z ma\u0142ego rodzinnego przedsi\u0119biorstwa w firm\u0119 wspieraj\u0105c\u0105 klient\u00f3w z wielu sektor\u00f3w, jednak nasze podej\u015bcie pozosta\u0142o niezmienne. Koncentrujemy si\u0119 na skutecznych produktach, jasnej komunikacji i d\u0142ugoterminowych relacjach.<\/p>\n<p>Z biegiem czasu nazwa Kingfisher sta\u0142a si\u0119 synonimem niezawodno\u015bci i bezpo\u015bredniego wsparcia. Wielu naszych klient\u00f3w postrzega nas jako partnera, a nie dostawc\u0119, co cenimy i dok\u0142adamy wszelkich stara\u0144, aby to utrzyma\u0107.<\/p>\n<p>Ta strona wyja\u015bnia podstawy naszej marki. Przedstawia r\u00f3wnie\u017c nasze wytyczne dotycz\u0105ce marki i znaczenie symbolu Kingfisher, kt\u00f3ry jest cz\u0119\u015bci\u0105 naszej to\u017csamo\u015bci od samego pocz\u0105tku.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"divider-wrapper\"  >\n    <hr class=\"unseparator border-,Default-color separator-no-padding\"  \/>\n<\/div>\n<span class=\"btn-container\" ><a role=\"button\"  href=\"\/pl\/o-nas\/\" class=\"custom-link btn border-width-0 btn-accent btn-icon-left\" target=\"_blank\">Dowiedz si\u0119 wi\u0119cej<\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 inverted-device-order col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-right\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-541\" src=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2022\/04\/about-case-studies3-uai-600x600.avif\" width=\"600\" height=\"600\" alt=\"Close-up of premium, high-precision metallic grease nipples with threaded and hexagonal heads, perfect for industrial applications.\" title=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h1 text-color-136625-color\" ><span>Dlaczego nasza marka ma znaczenie<\/span><\/h2><div><p>Nazwa Kingfisher to synonim niezawodnych produkt\u00f3w i rzetelnego wsparcia. Odzwierciedla ona spos\u00f3b, w jaki pracujemy i relacje, jakie budujemy z klientami.<\/p>\n<p>Sp\u00f3jno\u015b\u0107 jest wa\u017cna, poniewa\u017c pomaga ludziom rozpozna\u0107 nas na pierwszy rzut oka. Kiedy nasza marka wygl\u0105da i brzmi tak samo w ka\u017cdym miejscu, w kt\u00f3rym si\u0119 pojawia, pokazuje to, \u017ce dbamy o to, co robimy.<\/p>\n<p>Jasna i sp\u00f3jna marka pomaga klientom zaufa\u0107 naszym produktom i zrozumie\u0107, co reprezentujemy. U\u0142atwia im r\u00f3wnie\u017c rozpoznanie oryginalnych produkt\u00f3w Kingfisher i warto\u015bci, kt\u00f3re za nimi stoj\u0105.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row inverted-device-order row-container\" id=\"row-unique-3\"><div class=\"row col-double-gutter double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 inverted-device-order col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-right\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-6154\" src=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/siegfried-poepperl-NwL7r3JCFyM-unsplash-scaled-uai-1706x1706.avif\" width=\"1706\" height=\"1706\" alt=\"A bright blue and orange kingfisher perches on a branch, symbolising precision like our grease nipples in demanding environments.\" title=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h1 text-color-136625-color\" ><span>Symbol zimorodka<\/span><\/h3><div><p>Zimorodek jest centralnym symbolem naszej marki i zosta\u0142 starannie dobrany. Stanowi serce naszego logo i kszta\u0142tuje styl wizualny, kt\u00f3ry stosujemy w materia\u0142ach reklamowych i brandingu. Chcemy, aby ludzie widz\u0105c Zimorodka, rozpoznali jasno\u015b\u0107, sp\u00f3jno\u015b\u0107 i niezawodno\u015b\u0107, kt\u00f3re stoj\u0105 za nasz\u0105 nazw\u0105.<\/p>\n<p>Ptak symbolizuje dok\u0142adno\u015b\u0107, cierpliwo\u015b\u0107 i skupienie. Te cechy odzwierciedlaj\u0105 standardy, kt\u00f3re wyznaczamy w naszej in\u017cynierii i us\u0142ugach. Zimorodek czeka, obserwuje, a nast\u0119pnie dzia\u0142a celowo. Chcemy, aby nasza marka prezentowa\u0142a t\u0119 sam\u0105 dyscyplin\u0119 i dba\u0142o\u015b\u0107 o szczeg\u00f3\u0142y.<\/p>\n<p>Nasza paleta kolor\u00f3w zosta\u0142a zaczerpni\u0119ta z charakterystycznego wygl\u0105du Kingfishera. Kolory te s\u0105 u\u017cywane w broszurach, materia\u0142ach cyfrowych, oznakowaniach i innych materia\u0142ach firmowych. Pomagaj\u0105 one naszym komunikatom si\u0119 wyr\u00f3\u017cnia\u0107 i daj\u0105 odbiorcom wyra\u017any sygna\u0142 wizualny, \u017ce s\u0105 zainteresowani mark\u0105 Kingfisher.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-4\"><div class=\"row col-double-gutter double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h1 text-color-136625-color\" ><span>Nasze wytyczne dotycz\u0105ce marki<\/span><\/h3><div><p>Nasze wytyczne dotycz\u0105ce marki wyja\u015bniaj\u0105, jak u\u017cywa\u0107 nazwy, logo, kolor\u00f3w i tonu Kingfisher w spos\u00f3b jasny i sp\u00f3jny. Wyznaczaj\u0105 one standardy, jak Kingfisher powinien prezentowa\u0107 si\u0119 w materia\u0142ach drukowanych, cyfrowych, dokumentach partner\u00f3w i wszelkich innych formach komunikacji.<\/p>\n<p>Niniejsze wytyczne chroni\u0105 mark\u0119, zapewniaj\u0105c, \u017ce nasza to\u017csamo\u015b\u0107 jest zawsze prezentowana poprawnie. U\u017cywanie logo, kolor\u00f3w i sformu\u0142owa\u0144 zgodnie z przeznaczeniem pomaga ludziom rozpozna\u0107 Kingfisher i zaufa\u0107 jako\u015bci i precyzji, kt\u00f3re reprezentujemy. Zapobiega to r\u00f3wnie\u017c niew\u0142a\u015bciwemu u\u017cyciu lub zmianom, kt\u00f3re mog\u0142yby os\u0142abi\u0107 mark\u0119.<\/p>\n<p>Ka\u017cdy, kto tworzy materia\u0142y dla Kingfisher, powinien przestrzega\u0107 tych wytycznych. Dotyczy to r\u00f3wnie\u017c pracownik\u00f3w, dystrybutor\u00f3w i autoryzowanych partner\u00f3w. Niezale\u017cnie od tego, czy przygotowujesz broszur\u0119, aktualizujesz stron\u0119 internetow\u0105, przesy\u0142asz materia\u0142y graficzne, czy tworzysz tre\u015bci do medi\u00f3w spo\u0142eczno\u015bciowych, wytyczne dok\u0142adnie pokazuj\u0105, jak stosowa\u0107 logo, korzysta\u0107 z palety kolor\u00f3w, dobiera\u0107 odpowiednie czcionki i zachowa\u0107 w\u0142a\u015bciwy ton przekazu.<\/p>\n<p>Aby uzyska\u0107 szczeg\u00f3\u0142owe informacje, w tym przyk\u0142ady logo, specyfikacje kolor\u00f3w, standardy fotografii oraz wskaz\u00f3wki, co robi\u0107, a czego nie, zapoznaj si\u0119 z pe\u0142n\u0105 tre\u015bci\u0105 dokumentu poni\u017cej.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"divider-wrapper\"  >\n    <hr class=\"unseparator border-,Default-color separator-no-padding\"  \/>\n<\/div>\n<span class=\"btn-container\" ><a role=\"button\"  href=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-Brand-Guidelines-V2.pdf\" class=\"custom-link btn border-width-0 btn-accent btn-icon-left\" target=\"_blank\">Zobacz nasze wytyczne dotycz\u0105ce marki<\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 inverted-device-order col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-right\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-6153\" src=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1.avif\" width=\"1080\" height=\"1080\" alt=\"KINGFISHER logo with metallic K and vibrant kingfisher bird, symbolising top-quality grease nipples for global industries.\" title=\"\" srcset=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1.avif 1080w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-300x300.avif 300w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-1024x1024.avif 1024w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-150x150.avif 150w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-768x768.avif 768w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-12x12.avif 12w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-350x350.avif 350w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-348x348.avif 348w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-600x600.avif 600w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-100x100.avif 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Our BrandThe Kingfisher (Lubrication) Ltd BrandMore than 150 years of HistoryKingfisher has been part of the lubrication industry for many 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