{"id":6145,"date":"2025-12-01T10:54:15","date_gmt":"2025-12-01T10:54:15","guid":{"rendered":"https:\/\/kingfisherlubrication.co.uk\/?p=6145"},"modified":"2025-12-02T09:21:20","modified_gmt":"2025-12-02T09:21:20","slug":"notre-marque","status":"publish","type":"page","link":"https:\/\/kingfisherlubrication.co.uk\/fr\/our-brand\/","title":{"rendered":"Notre marque"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-136625-bg row-container\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2022\/04\/old-ad.jpg);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-accent-bg\" style=\"opacity: 0.8;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row unequal quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\" data-height-ratio=\"80\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-bottom pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-9 single-internal-gutter\"><div class=\"uncol style-spec style-dark animate_when_almost_visible alpha-anim\" data-delay=\"200\"><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h6 class=\"h6 text-uppercase\" ><span>Notre marque<\/span><\/h6><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h1 class=\"fontsize-115182\" ><span>The Kingfisher (Lubrication) Ltd Brand<\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row inverted-device-order row-container\" id=\"row-unique-1\"><div class=\"row col-double-gutter quad-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h1 text-color-136625-color\" ><span>Plus de 150 ans d&#039;histoire<\/span><\/h3><div><p>Kingfisher est un acteur majeur du secteur de la lubrification depuis de nombreuses ann\u00e9es et s&#039;est forg\u00e9 une r\u00e9putation d&#039;excellence en mati\u00e8re d&#039;ing\u00e9nierie pratique et de fiabilit\u00e9. La marque, initialement une petite entreprise familiale, est devenue une soci\u00e9t\u00e9 qui accompagne des clients dans de nombreux secteurs, tout en conservant son approche fondamentale\u00a0: des produits performants, une communication transparente et des relations durables.<\/p>\n<p>Au fil du temps, le nom Kingfisher est devenu synonyme de fiabilit\u00e9 et d&#039;assistance directe. Nombre de nos clients nous consid\u00e8rent comme un partenaire plut\u00f4t que comme un simple fournisseur, une relation \u00e0 laquelle nous accordons une grande importance et que nous nous effor\u00e7ons de pr\u00e9server.<\/p>\n<p>Cette page explique les fondements de notre marque. Elle pr\u00e9sente \u00e9galement nos directives de marque et la signification du symbole du martin-p\u00eacheur, qui fait partie de notre identit\u00e9 depuis nos d\u00e9buts.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"divider-wrapper\"  >\n    <hr class=\"unseparator border-,Default-color separator-no-padding\"  \/>\n<\/div>\n<span class=\"btn-container\" ><a role=\"button\"  href=\"\/fr\/a-propos-de-nous\/\" class=\"custom-link btn border-width-0 btn-accent btn-icon-left\" target=\"_blank\">Apprendre encore plus<\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 inverted-device-order col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-right\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-541\" src=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2022\/04\/about-case-studies3-uai-600x600.jpg\" width=\"600\" height=\"600\" alt=\"Close-up of premium, high-precision metallic grease nipples with threaded and hexagonal heads, perfect for industrial applications.\" title=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h1 text-color-136625-color\" ><span>Pourquoi notre marque est importante<\/span><\/h2><div><p>Le nom Kingfisher est synonyme de produits fiables et d&#039;assistance directe. Il refl\u00e8te notre fa\u00e7on de travailler et les relations que nous tissons avec nos clients.<\/p>\n<p>La coh\u00e9rence est essentielle car elle permet de nous reconna\u00eetre au premier coup d&#039;\u0153il. Lorsque notre marque conserve la m\u00eame apparence et le m\u00eame ton partout o\u00f9 elle appara\u00eet, cela t\u00e9moigne du soin que nous apportons \u00e0 notre travail.<\/p>\n<p>Une marque claire et coh\u00e9rente permet aux clients de faire confiance \u00e0 nos produits et de comprendre nos valeurs. Elle leur permet \u00e9galement de rep\u00e9rer plus facilement les articles Kingfisher authentiques et les valeurs qui les sous-tendent.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row inverted-device-order row-container\" id=\"row-unique-3\"><div class=\"row col-double-gutter double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 inverted-device-order col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-right\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-6154\" src=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/siegfried-poepperl-NwL7r3JCFyM-unsplash-scaled-uai-1706x1706.jpg\" width=\"1706\" height=\"1706\" alt=\"A bright blue and orange kingfisher perches on a branch, symbolising precision like our grease nipples in demanding environments.\" title=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h1 text-color-136625-color\" ><span>Le symbole du martin-p\u00eacheur<\/span><\/h3><div><p>Le martin-p\u00eacheur est l&#039;embl\u00e8me central de notre marque et a \u00e9t\u00e9 choisi avec soin. Il figure au c\u0153ur de notre logo et d\u00e9finit le style visuel de tous nos supports de communication. \u00c0 la vue du martin-p\u00eacheur, nous souhaitons que chacun reconnaisse la clart\u00e9, la coh\u00e9rence et la fiabilit\u00e9 qui caract\u00e9risent notre nom.<\/p>\n<p>L&#039;oiseau symbolise la pr\u00e9cision, la patience et une concentration sans faille. Ces qualit\u00e9s refl\u00e8tent les exigences que nous nous imposons en mati\u00e8re d&#039;ing\u00e9nierie et de service. Le martin-p\u00eacheur attend, observe, puis agit avec d\u00e9termination. Nous souhaitons que notre marque t\u00e9moigne de cette m\u00eame rigueur et de ce m\u00eame souci du d\u00e9tail.<\/p>\n<p>Notre palette de couleurs s&#039;inspire de l&#039;apparence distinctive du martin-p\u00eacheur. Ces couleurs sont utilis\u00e9es dans nos brochures, nos contenus num\u00e9riques, notre signal\u00e9tique et tous nos supports de communication. Elles permettent \u00e0 nos messages de se d\u00e9marquer et offrent un rep\u00e8re visuel clair indiquant qu&#039;ils interagissent avec Kingfisher.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-4\"><div class=\"row col-double-gutter double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h1 text-color-136625-color\" ><span>Nos directives de marque<\/span><\/h3><div><p>Notre charte graphique explique comment utiliser le nom, le logo, les couleurs et le ton de Kingfisher de mani\u00e8re claire et coh\u00e9rente. Elle d\u00e9finit les normes de pr\u00e9sentation de Kingfisher sur tous les supports imprim\u00e9s, num\u00e9riques, les documents partenaires et toute autre forme de communication.<\/p>\n<p>Ces directives prot\u00e8gent la marque en garantissant que notre identit\u00e9 soit toujours correctement pr\u00e9sent\u00e9e. L&#039;utilisation conforme du logo, des couleurs et du texte permet de reconna\u00eetre Kingfisher et d&#039;instaurer une relation de confiance avec les valeurs de qualit\u00e9 et de pr\u00e9cision qui nous caract\u00e9risent. Elles pr\u00e9viennent \u00e9galement toute utilisation abusive ou modification susceptible d&#039;affaiblir la marque.<\/p>\n<p>Toute personne cr\u00e9ant des supports Kingfisher doit respecter ces directives. Cela concerne les employ\u00e9s, les distributeurs et les partenaires agr\u00e9\u00e9s. Que vous pr\u00e9pariez une brochure, mettiez \u00e0 jour une page web, soumettiez des illustrations ou produisiez du contenu pour les r\u00e9seaux sociaux, ces directives vous indiquent pr\u00e9cis\u00e9ment comment utiliser le logo, la palette de couleurs, les polices appropri\u00e9es et le ton \u00e0 adopter.<\/p>\n<p>Pour plus de d\u00e9tails, y compris des exemples de logos, des sp\u00e9cifications de couleurs, des normes photographiques et des conseils pratiques, veuillez consulter le document complet ci-dessous.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"divider-wrapper\"  >\n    <hr class=\"unseparator border-,Default-color separator-no-padding\"  \/>\n<\/div>\n<span class=\"btn-container\" ><a role=\"button\"  href=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-Brand-Guidelines-V2.pdf\" class=\"custom-link btn border-width-0 btn-accent btn-icon-left\" target=\"_blank\">Consultez notre charte graphique<\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 inverted-device-order col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-right\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-6153\" src=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1.jpg\" width=\"1080\" height=\"1080\" alt=\"KINGFISHER logo with metallic K and vibrant kingfisher bird, symbolising top-quality grease nipples for global industries.\" title=\"\" srcset=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1.jpg 1080w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-300x300.jpg 300w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-1024x1024.jpg 1024w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-150x150.jpg 150w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-768x768.jpg 768w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-12x12.jpg 12w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-350x350.jpg 350w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-348x348.jpg 348w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-600x600.jpg 600w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-100x100.jpg 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Our BrandThe Kingfisher (Lubrication) Ltd BrandMore than 150 years of HistoryKingfisher has been part of the lubrication industry for many [...]","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6145","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/kingfisherlubrication.co.uk\/fr\/wp-json\/wp\/v2\/pages\/6145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kingfisherlubrication.co.uk\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kingfisherlubrication.co.uk\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kingfisherlubrication.co.uk\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kingfisherlubrication.co.uk\/fr\/wp-json\/wp\/v2\/comments?post=6145"}],"version-history":[{"count":0,"href":"https:\/\/kingfisherlubrication.co.uk\/fr\/wp-json\/wp\/v2\/pages\/6145\/revisions"}],"wp:attachment":[{"href":"https:\/\/kingfisherlubrication.co.uk\/fr\/wp-json\/wp\/v2\/media?parent=6145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}