{"id":6145,"date":"2025-12-01T10:54:15","date_gmt":"2025-12-01T10:54:15","guid":{"rendered":"https:\/\/kingfisherlubrication.co.uk\/?p=6145"},"modified":"2025-12-02T09:21:20","modified_gmt":"2025-12-02T09:21:20","slug":"nuestra-marca","status":"publish","type":"page","link":"https:\/\/kingfisherlubrication.co.uk\/es\/our-brand\/","title":{"rendered":"Nuestra marca"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-136625-bg row-container\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2022\/04\/old-ad.avif);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-accent-bg\" style=\"opacity: 0.8;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row unequal quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\" data-height-ratio=\"80\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-bottom pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-9 single-internal-gutter\"><div class=\"uncol style-spec style-dark animate_when_almost_visible alpha-anim\" data-delay=\"200\"><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h6 class=\"h6 text-uppercase\" ><span>Nuestra marca<\/span><\/h6><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h1 class=\"fontsize-115182\" ><span>La marca Kingfisher (Lubricaci\u00f3n) Ltd.<\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row inverted-device-order row-container\" id=\"row-unique-1\"><div class=\"row col-double-gutter quad-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h1 text-color-136625-color\" ><span>M\u00e1s de 150 a\u00f1os de historia<\/span><\/h3><div><p>Kingfisher lleva muchos a\u00f1os en el sector de la lubricaci\u00f3n y se ha labrado una reputaci\u00f3n de ingenier\u00eda pr\u00e1ctica y servicio fiable. La marca ha crecido desde un peque\u00f1o negocio familiar hasta convertirse en una empresa que presta servicio a clientes de diversos sectores, pero nuestro enfoque sigue siendo el mismo: productos eficaces, comunicaci\u00f3n clara y relaciones a largo plazo.<\/p>\n<p>Con el tiempo, el nombre Kingfisher se ha convertido en sin\u00f3nimo de fiabilidad y asistencia directa. Muchos de nuestros clientes nos ven como un socio m\u00e1s que como un proveedor, algo que valoramos y nos esforzamos por mantener.<\/p>\n<p>Esta p\u00e1gina explica los fundamentos de nuestra marca. Tambi\u00e9n presenta nuestras directrices de marca y el significado del s\u00edmbolo del mart\u00edn pescador, que ha formado parte de nuestra identidad desde nuestros inicios.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"divider-wrapper\"  >\n    <hr class=\"unseparator border-,Default-color separator-no-padding\"  \/>\n<\/div>\n<span class=\"btn-container\" ><a role=\"button\"  href=\"\/es\/sobre-nosotros\/\" class=\"custom-link btn border-width-0 btn-accent btn-icon-left\" target=\"_blank\">M\u00e1s informaci\u00f3n<\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 inverted-device-order col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-right\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-541\" src=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2022\/04\/about-case-studies3-uai-600x600.avif\" width=\"600\" height=\"600\" alt=\"Close-up of premium, high-precision metallic grease nipples with threaded and hexagonal heads, perfect for industrial applications.\" title=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h1 text-color-136625-color\" ><span>Por qu\u00e9 nuestra marca importa<\/span><\/h2><div><p>El nombre Kingfisher es sin\u00f3nimo de productos fiables y soporte directo. Refleja nuestra forma de trabajar y las relaciones que construimos con nuestros clientes.<\/p>\n<p>La coherencia es importante porque ayuda a que la gente nos reconozca a simple vista. Cuando nuestra marca se ve y suena igual en todos los lugares donde aparece, demuestra que nos preocupamos por lo que hacemos.<\/p>\n<p>Una marca clara y coherente ayuda a los clientes a confiar en nuestros productos y a comprender nuestros valores. Adem\u00e1s, les facilita identificar los art\u00edculos aut\u00e9nticos de Kingfisher y los principios que los respaldan.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row inverted-device-order row-container\" id=\"row-unique-3\"><div class=\"row col-double-gutter double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 inverted-device-order col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-right\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-6154\" src=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/siegfried-poepperl-NwL7r3JCFyM-unsplash-scaled-uai-1706x1706.avif\" width=\"1706\" height=\"1706\" alt=\"A bright blue and orange kingfisher perches on a branch, symbolising precision like our grease nipples in demanding environments.\" title=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h1 text-color-136625-color\" ><span>El s\u00edmbolo del mart\u00edn pescador<\/span><\/h3><div><p>El mart\u00edn pescador es el s\u00edmbolo central de nuestra marca y ha sido elegido con esmero. Ocupa un lugar central en nuestro logotipo y define el estilo visual que utilizamos en toda nuestra publicidad e imagen corporativa. Queremos que, al ver al mart\u00edn pescador, las personas reconozcan la claridad, la coherencia y la fiabilidad que caracterizan a nuestra marca.<\/p>\n<p>El mart\u00edn pescador simboliza precisi\u00f3n, paciencia y concentraci\u00f3n. Estas cualidades reflejan los est\u00e1ndares que aplicamos en nuestra ingenier\u00eda y servicio. El mart\u00edn pescador espera, observa y luego act\u00faa con determinaci\u00f3n. Queremos que nuestra marca refleje esa misma disciplina y atenci\u00f3n al detalle.<\/p>\n<p>Nuestra paleta de colores se inspira en la distintiva apariencia del mart\u00edn pescador. Estos colores se utilizan en folletos, contenido digital, se\u00f1alizaci\u00f3n y otros materiales de marca. Ayudan a que nuestras comunicaciones destaquen y brindan a las personas una clara se\u00f1al visual de que est\u00e1n interactuando con Kingfisher.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-4\"><div class=\"row col-double-gutter double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-left align_left column_parent col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h1 text-color-136625-color\" ><span>Nuestras directrices de marca<\/span><\/h3><div><p>Nuestras directrices de marca explican c\u00f3mo usar el nombre, el logotipo, los colores y el tono de Kingfisher de forma clara y coherente. Establecen los est\u00e1ndares sobre c\u00f3mo debe aparecer Kingfisher en materiales impresos, digitales, documentos de socios y cualquier otra forma de comunicaci\u00f3n.<\/p>\n<p>Estas directrices protegen la marca al garantizar que nuestra identidad se presente siempre correctamente. Cuando el logotipo, los colores y la redacci\u00f3n se utilizan seg\u00fan lo previsto, ayudan a que la gente reconozca a Kingfisher y conf\u00ede en la calidad y precisi\u00f3n que nos caracterizan. Adem\u00e1s, previenen el uso indebido o las modificaciones que podr\u00edan debilitar la marca.<\/p>\n<p>Cualquier persona que cree materiales de Kingfisher debe seguir estas directrices. Esto incluye a empleados, distribuidores y socios autorizados. Ya sea que est\u00e9 preparando un folleto, actualizando una p\u00e1gina web, enviando material gr\u00e1fico o creando contenido para redes sociales, las directrices le muestran exactamente c\u00f3mo aplicar el logotipo, usar la paleta de colores, elegir las fuentes adecuadas y mantener el tono de voz apropiado.<\/p>\n<p>Para obtener informaci\u00f3n completa, incluidos ejemplos de logotipos, especificaciones de color, est\u00e1ndares de fotograf\u00eda y recomendaciones sobre lo que se debe y no se debe hacer, consulte el documento completo a continuaci\u00f3n.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"divider-wrapper\"  >\n    <hr class=\"unseparator border-,Default-color separator-no-padding\"  \/>\n<\/div>\n<span class=\"btn-container\" ><a role=\"button\"  href=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-Brand-Guidelines-V2.pdf\" class=\"custom-link btn border-width-0 btn-accent btn-icon-left\" target=\"_blank\">Consulte nuestras directrices de marca.<\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 inverted-device-order col-md-50 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-right\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><img decoding=\"async\" class=\"wp-image-6153\" src=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1.avif\" width=\"1080\" height=\"1080\" alt=\"KINGFISHER logo with metallic K and vibrant kingfisher bird, symbolising top-quality grease nipples for global industries.\" title=\"\" srcset=\"https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1.avif 1080w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-300x300.avif 300w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-1024x1024.avif 1024w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-150x150.avif 150w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-768x768.avif 768w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-12x12.avif 12w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-350x350.avif 350w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-348x348.avif 348w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-600x600.avif 600w, https:\/\/kingfisherlubrication.co.uk\/wp-content\/uploads\/2025\/12\/Kingfisher-lubrications-HQ-uai-1080x1080-1-100x100.avif 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Our BrandThe Kingfisher (Lubrication) Ltd BrandMore than 150 years of HistoryKingfisher has been part of the lubrication industry for many 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